Ipswich City Council
LOGO & BRANDING
“Leash, Tag & Carry Bag” is an initiative of the Ipswich City Council. It explains the correct etiquette for dog owners when out in public areas with their pets and encourages consideration of others through the use of friendly, informal illustration.
For this project, the imagery needed to work in both multiple and single colours at different sizes, so simple shapes and line art were used. This enabled the artwork to be used on signage and printed materials.