Illustration of person startling someone by running up to them
Illustration of dog acaing another dog by running up to it
Illustration of person ruining a picnic by jumping in the middle of it
Illustration of dog ruining picnic by running into the middle of it
Illustration of dog walking without a leash
Illustration of dog walking on leash

Ipswich City Council

LOGO & BRANDING

“Leash, Tag & Carry Bag” is an initiative of the Ipswich City Council. It explains the correct etiquette for dog owners when out in public areas with their pets and encourages consideration of others through the use of friendly, informal illustration.

For this project, the imagery needed to work in both multiple and single colours at different sizes, so simple shapes and line art were used. This enabled the artwork to be used on signage and printed materials.

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